Corporate Communications & Business Development 

Whatever the size of your business, it will rely on communication to survive, develop and grow and you can’t achieve this through social media alone whatever anyone tells you (important as it is).

It is sometimes hard when you are close to it to see the wood for the trees and to even know exactly where you are. And if you don’t know where you are, you may never manage to arrive where you want to be.

With free initial consultancy from one hour to half a day, I am happy to talk through your achievements, your goals, your aspirations for the future and consider the things that might stand in the way of you achieving them. If I can help after that, I would be glad to do it. Sometimes, just talking about it is enough. I don’t have all of the answers but I do have the questions that will help you find them.

 

Strategy;     Brand;     Reputation    &     Relationships

are all at the heart of all businesses and managing them effectively is the key to success. From PR campaigns to marketing plans, from business continuity plans and communication strategies to a five year development plan, most businesses need something to work with but make sure they aren’t written in stone. Be flexible, be adaptable and be excited about what you are doing.

Matching your messages to your audience’s meaning

is the most important thing. Never assume that because you have said it, whether in words or pictures, your audience will receive your message in the way you want them to. There are a lot of things that might get in the way.

How much do you know?

Does your brand image reflect your identity? Is that identity shared with everyone in your organisation? What are your values?…

Employees are your most important stakeholders and whilst there are many reasons for lack of engagement, inconsistency with internal and external communications can play a crucial part. Engagement isn’t about sending messages, it is about listening and talking to your audience. It matters for your employees, your existing customers, your potential customers, your, suppliers, your neighbours and all your other stakeholders.

Audits will help you find out where your problems and issues are and are the foundation for future growth. Successful businesses and organisations have great teams that work together; they know what is expected of them and they get a buzz out of achieving it.

Link this with great communications with your customers and stakeholders and you have the perfect recipe for success….it may not be simple but it is certainly achievable.

To change is to survive and grow

It is an important rule in marketing. We are living in exciting times with changes every day. What worked for your business in the past, is unlikely to work now. Just because you have always done something in a certain way doesn’t mean it is the best way and a business will be dynamic and succeed if it constantly strives to be better. It might not be comfy and cosy and you might get resistance but what have you got to lose?……